Unlocking Global Potential

How We Showcase Your Home to the World


In today's fiercely competitive real estate market, it's essential to reach not just a vast audience but the right buyers for your home. To address this, we've significantly expanded our marketing efforts both locally and globally. Our dedicated marketing team works tirelessly, 24/7, to connect buyers and sellers worldwide to our platform. By utilizing cutting-edge Google PPC, SEO, and Remarketing strategies, we reach thousands of qualified home buyers each day. Our digital efforts are further strengthened by our strong ties in print media, enabling us to collaborate with top real estate journalists and publications. We feature our properties in prestigious outlets like The Wall Street Journal, Mansion Global, Curbed LA, the LA Times, Inman, Haute Residence, and The Real Deal. This comprehensive marketing approach ensures your home receives unparalleled exposure, attracting multiple qualified buyers and achieving the best possible sale price with the utmost ease for you. This massive outreach allows us to reach consumers on every level, giving your home, not only the best chance at selling, but the ability to attract several qualified Buyers that can get your home sold at the right price with the least hassle.


Team Sorrentino

Our Presence 

Team Sorrentino and Rodeo Realty has one of the largest client databases in the country. Between our exclusive access to major press outlets, our online presence, and our roster of most qualified business owners, business managers, talent managers, celebrities, international clients and high net worth individuals, we are able to bring your home to every eye on the market. Team Sorrentino has consistently been ranked as one of the top teams in Los Angeles.

Rodeo Realty is the #1 Privately Owned Brokerage in California
Team Sorrentino 2024 Top 1.5% of Teams in the United States
Team Sales of over $2 Billion
Team Sorrentino 2024 Top Real Estate Los Angeles Magazine All Stars
Exclusive Global Connections
International Database of Qualified Buyers

Team Sorrentino

National Recognition

With the growth of the global marketplace, we have witnessed record-setting sales nationwide driven by foreign investors, second-home seekers, and those making Los Angele their primary residence. This influx of buyers has led to rising prices in all areas, from  Calabasas, Hidden Hills, Encino, Toluca Lake, West Hollywood, Beverly Hills, Brentwood, Pacific Palisades, Malibu, Santa Monica,Venice,  Newport Beach and beyond. Given this increase in demand, it is now more crucial than ever to ensure your property reaches a worldwide audience, maximizing its visibility and attracting the maximum amount of offers. Our extensive network and years of established relationship building  with major press outlets globally enable us to achieve this. We feature properties in renowned publications such as the Wall Street Journal, Los Angeles Times, New York Times, Hollywood Reporter, Forbes, Architectural Digest, Business Insider, Robb Report, The RealDeal, Calabasas Style, Curbed LA, Dwell, Digs and more. Through this extensive outreach, we ensure your home is prominently showcased, capturing the attention of buyers everywhere, from their living rooms to their workplaces, keeping your property at the forefront of their minds worldwide.

Rodeo Realty

Significant Sales

Bel Air Road, Los Angeles 90077
$94,000,000 - 3rd highest price ever in Bel Air
Hillcrest Drive, Beverly Hills, 90210
$70,000,000 - 2nd highest price ever in Trousdale
Beverly Drive, Beverly Hills, 90210
Woodacres Road, Santa Monica, 90402
$41,081,750 - 2nd highest price ever in Santa Monica
Stradella Road, Los Angeles, 90077
N. Roxbury Drive, Beverly Hills, 90210
Stradella Road, Los Angeles, 90077
Delfern Drive, Los Angeles, 90077
Oxford Way, Beverly Hills, 90210
Stanley Ave, Los Angeles, 90046
$33,000,000 - Highest price ever in Hollywood Hills east
Beverly Drive, Beverly Hills, 90210
Angelo Drive, Beverly Hills, 90210
Electra Court, Los Angeles, 90064
$29,500,000 - Highest price ever in Mt. Olympus
Rockingham Ave, Brentwood, 90049
Tower Road, Beverly Hills, 90210
Oriole Way, Los Angeles, 90069
Lexington Drive, Beverly Hills, 90210
Summit Drive, Beverly Hills, 90210
N. Palm Drive, Beverly Hills, 90210

Rodeo Realty

Profile & Statistics

Rodeo Realty is one of the largest independently owned residential real estate first in California and the United States. Yet, we maintain the feeling of your friendly boutique neighborhood REALTOR.

Specializing in luxury high-end real estate in Southern California and internationally, we have 12 offices in Los Angeles and Ventura counties, more than 1,000 agents and brokers and annual sales volume over $7 billion.

Rodeo Realty agents have been carefully selected to ensure that you are represented by the best of the best in the residential real estate industry. Our agents work with clients ranging from first time homebuyers to A-list celebrities.


Sales Volume


Transaction Sides

Over 1,000



The Benefits of Local

Local Expertise

Mid-size regional companies have traditionally dominated the marketplace. Over time, large corporations have purchased them to limit competition. Rodeo Realty stands as the largest independent real estate firm in its marketplace.

We understand the marketplace - What works in New York City, Chicago, or Omaha is not always effective in Southern California.

Rodeo Realty is “plugged in” with the community - Ownership is involved with local government, community leaders, charitable organizations, and other influencers in the area. Often a call from ownership can get a sale made or solve a problem. Everyone knows Syd!

We are familiar with the neighborhoods - We know the floorplans, lot sizes, upcoming developments and amenities. We are able to tailor your marketing to highlight every advantage of your community.

No red tape - Rodeo Realty is able to quickly adapt to market changes, legislation, new technology, and techniques. With one owner there is no bureaucratic process that limits decision making.

Dominant market share - For over three decades, Rodeo Realty has held a dominant share of the homes and estates listed and sold. More listings generate more buyers. By consistently delivering the best results we have maintained a significant share of the listings and sales for over thirty five years.

Keep the businesses in the community - Rodeo Realty employs hundreds of employees, over one thousand REALTORS, and utilizes vendors and suppliers in the community.

Success in any market - Since 1986, Rodeo Realty has been a leader in Real Estate Brokerage. We have survived the savings and loan collapse in the early 1990’s, the 1994 earthquake, the dot.com bust in the early 2000’s, the great recession of 2008, the pandemic, and more. While other companies have collapsed or downsized during market shifts, we have expanded and led our REALTORS and clients to achieve the best possible results.

Our Network

Global Presence

Did you know that if you look at the fine print, even the largest brokerages have independently owned offices in most marketplaces? The midsize companies have traditionally dominated the local markets due to their expertise. Rather than franchising and paying to use a name, these companies are able to affiliate for a global reach. Rodeo Realty is the local exclusive regent member of Who’s Who in Luxury Real Estate.


This network has over 130,000 members in 62 countries! It allows us to network, share listings, and share information with agents around the world.

We can relocate you and refer you to the finest Real Estate Agents almost anywhere in the world and we have clients coming from around the globe to purchase property in Southern California.

You can tour properties on our website RodeoRE.com with the Worldwide Luxury Properties tab or go to LuxuryRealEstate.com. Try a global search in a country that interests you. Compare the number of homes listed in that country on our site with any other company, franchise, or affiliation site to see firsthand the power of this network! Then while on the LuxuryRealEstate.com site, link back to one of the 138,000 Real Estate Professional’s company sites and tour homes in your city. That will show the power of our exclusive first search placement! 

Website Services

Custom Property Websites



Elite Representation

Our strategy for success begins with an initial meeting to fully understand your goals and objectives as well as the unique features of your property. You will then be presented with a custom designed marketing plan that includes a fully dedicated website of your property, professional photography, advertising in magazines and major newspapers, as well as placement on comprehensive international websites. Our award winning in-house design team and printing department will develop a custom color brochure that will be distributed to prospective buyers and the real estate community. We have been recognized as the leader of unique technologies and marketing methods that produce extraordinary results. 



The Private Estates Advantage

EXPERTS ON LUXURY REAL ESTATE—Years of experience with exclusive listings have positioned us as acknowledged leaders in the premier luxury markets of Southern California.

HANDS-ON MANAGEMENT—By definition, every single transaction in this exclusive market is unique. The Private Estates division provides a strong management to agent ratio ensuring every client receives the highest level of service by our experienced luxury agent specialists.

SIZE ADVANTAGE—In an age of consolidation, franchises and large impersonal companies, Rodeo Realty values personal service, integrity and stability. Only a seasoned and nimble firm can act swiftly, seize fleeting opportunities and avoid unexpected adversities. This kind of high level attention and agility is inconceivable with large, corporate, oversized firms.

GLOBAL CAPACITY—Today’s important properties are global properties. Our luxury agents are intimately familiar with the nuances of Asian, Middle Eastern, Latin American and European cultures. The Private Estates division maintains an international database second to none, including its Luxury Real Estate affiliation with luxury agent specialists in over 60 countries worldwide.

Expert Media Relations

In House Publicist

Rodeo Realty has a full-time in-house publicist to help agents market priorities outside the realm of conventional advertising. Stories about homes are regularly featured in print publications and on television. Media Relations Rodeo’s publicist maintains relationships with reporters, editors and producers at top media outlets nationwide. Services Include: Media placement - properties are pitched to media outlets as requested by the client and agent. Media Tracking - CisionPoint media database and news clipping service track media results. Press Release Content Kit Creation - This service can be used for agent initiatives, events and unique properties. Media Training - The in-house publicist is available to coach all parties on how to interact with reporters and producers.

Website Services

Custom Property Websites


Maximum Online Exposure

Comprehensive Internet Program

Over 89% of all buyers begin their real estate search online. Listing with Rodeo Realty ensures that your home will have maximum online exposure to thousands of potential home buyers on numerous websites. Some examples of the worldwide internet exposure we provide are shown above.


Professional Property

Custom Property Websites

1. Youtube linked to web listing

2. Site posted on all MLS search engines and is accessed by thousands of real estate websites

3. Property tour uploaded to Rodeo Realty Youtube account

4. Photos converted to HD property tour

5. Google analytics added to each site to record site statistics

6. Sharing to over 300 different social networking sites

8. Web address included in all newspaper ads


Custom Property Websites

AI Powered Campaigns

Our exclusive system is an online marketing solution powered by AI that enhances the efficiency of your online advertising. It is a fully automated digital marketing tool that empowers your agent to launch high performing digital campaigns that will send high quality leads to your property detail pages and increase traffic to your property. This AI will automatically target likely buyers with pop-up ads on your home through Facebook, Instagram, Banner Campaigns to reach the largest audience of qualified potential buyers.

Rodeo’s marketing program focuses on local, regional, national, and world-wide marketing. We ensure that anyone looking for a home like yours finds it. This new tool allows us to send ads on your home to the most likely buyers based on their behavior.

Effortlessly Scale Your Marketing: Learn More about Realforce

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25127 Jim Bridger Road Hidden Hills California

Marketing Video Example

Exclusive Property Showcase

Property Walkthrough Video Example

Virtual Tours

3D Matterport Walk-Through Example

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