With the growth of the global marketplace, we have witnessed record-setting sales nationwide driven by foreign investors, second-home seekers, and those making Los Angele their primary residence. This influx of buyers has led to rising prices in all areas, from  Calabasas, Hidden Hills, Encino, Toluca Lake, West Hollywood, Beverly Hills, Brentwood, Pacific Palisades, Malibu, Santa Monica,Venice,  Newport Beach and beyond. Given this increase in demand, it is now more crucial than ever to ensure your property reaches a worldwide audience, maximizing its visibility and attracting the maximum amount of offers. Our extensive network and years of established relationship building  with major press outlets globally enable us to achieve this. We feature properties in renowned publications such as the Wall Street Journal, Los Angeles Times, New York Times, Hollywood Reporter, Forbes, Architectural Digest, Business Insider, Robb Report, The RealDeal, Calabasas Style, Curbed LA, Dwell, Digs and more. Through this extensive outreach, we ensure your home is prominently showcased, capturing the attention of buyers everywhere, from their living rooms to their workplaces, keeping your property at the forefront of their minds worldwide.

Mid-size regional companies have traditionally dominated the marketplace. Over time, large corporations have purchased them to limit competition. Rodeo Realty stands as the largest independent real estate firm in its marketplace.

We understand the marketplace - What works in New York City, Chicago, or Omaha is not always effective in Southern California.

Rodeo Realty is “plugged in” with the community - Ownership is involved with local government, community leaders, charitable organizations, and other influencers in the area. Often a call from ownership can get a sale made or solve a problem. Everyone knows Syd!

We are familiar with the neighborhoods - We know the floorplans, lot sizes, upcoming developments and amenities. We are able to tailor your marketing to highlight every advantage of your community.

No red tape - Rodeo Realty is able to quickly adapt to market changes, legislation, new technology, and techniques. With one owner there is no bureaucratic process that limits decision making.

Dominant market share - For over three decades, Rodeo Realty has held a dominant share of the homes and estates listed and sold. More listings generate more buyers. By consistently delivering the best results we have maintained a significant share of the listings and sales for over thirty five years.

Keep the businesses in the community - Rodeo Realty employs hundreds of employees, over one thousand REALTORS, and utilizes vendors and suppliers in the community.

Success in any market - Since 1986, Rodeo Realty has been a leader in Real Estate Brokerage. We have survived the savings and loan collapse in the early 1990’s, the 1994 earthquake, the dot.com bust in the early 2000’s, the great recession of 2008, the pandemic, and more. While other companies have collapsed or downsized during market shifts, we have expanded and led our REALTORS and clients to achieve the best possible results.

EXPERTS ON LUXURY REAL ESTATE—Years of experience with exclusive listings have positioned us as acknowledged leaders in the premier luxury markets of Southern California.

HANDS-ON MANAGEMENT—By definition, every single transaction in this exclusive market is unique. The Private Estates division provides a strong management to agent ratio ensuring every client receives the highest level of service by our experienced luxury agent specialists.

SIZE ADVANTAGE—In an age of consolidation, franchises and large impersonal companies, Rodeo Realty values personal service, integrity and stability. Only a seasoned and nimble firm can act swiftly, seize fleeting opportunities and avoid unexpected adversities. This kind of high level attention and agility is inconceivable with large, corporate, oversized firms.

GLOBAL CAPACITY—Today’s important properties are global properties. Our luxury agents are intimately familiar with the nuances of Asian, Middle Eastern, Latin American and European cultures. The Private Estates division maintains an international database second to none, including its Luxury Real Estate affiliation with luxury agent specialists in over 60 countries worldwide.

Our exclusive system is an online marketing solution powered by AI that enhances the efficiency of your online advertising. It is a fully automated digital marketing tool that empowers your agent to launch high performing digital campaigns that will send high quality leads to your property detail pages and increase traffic to your property. This AI will automatically target likely buyers with pop-up ads on your home through Facebook, Instagram, Banner Campaigns to reach the largest audience of qualified potential buyers.

Rodeo’s marketing program focuses on local, regional, national, and world-wide marketing. We ensure that anyone looking for a home like yours finds it. This new tool allows us to send ads on your home to the most likely buyers based on their behavior.